The SEO Advantages of Having a Responsive Website
The adoption of smartphones and tablets is rapidly increasing and so does the importance of mobile-friendly websites. The demand for multiple device compatibility websites is booming. The last visual presentation of a responsive website gives optimal viewing experience to any viewer for any website in any gadget. A responsive web design similarly handles SEO, which is a principal element of any digital marketing game plan.
Mobile sales have overtaken computer sales, and Mobile Internet usage is the order of the day for many people. The advantages of a responsive web design are evident: practical, clean, and easy to use, et cetera. But when it comes to SEO, can a responsive website layout be advantageous for your site? The answer is a resounding yes, and here’s the reason.
Google expresses that a responsive website design is what it prescribes for mobile configuration and even goes to a degree of mentioning that a responsive web design as the industry best practice. Since Google is the most efficient and convenient search engine of the lot, and it holds the number one position in user preference, it is shrewd to pay attention to what Google loves. Google does not only propose use of responsive web design as an excellent way of targeting mobile users but also prefers mobile-optimized sites when showcasing results for searches made on a mobile device. We totally rely on search engine results and traffic to drive lead generation endeavors, so why go against what Google says?
A website that does not work effectively with mobile devices and tablets has an enormous problem with bounce rate even when the site is ahead in search results. A bounce rate generally happens when you open a website that does not work appropriately in a way that it requires consistent horizontal scrolling with a lot of small duplicates coming within. The Big G will automatically decrease your rating as a result of an increased bounce rate if the customer engagement components of your website are not right and if users leave your page after a couple of clicks. Since customers will see a website design for great user experience regardless of the device; a responsive web design reduces your bounce back rate.
Among the most appealing features of a responsive web design is that it can offer a great user-experience across several devices and screen sizes. You don’t need to make an adaptable type of your site which requires starting over to get better website authority. It is impossible to predict all the devices and screen sizes users will utilize to access your site. You get a superior and steadier customer experience than a different mobile site specially designed for a particular screen size and design when using a site that works sufficiently paying little regard to these features.